“Even the Man Who ‘Doesn’t Need Anything’ Needs To Shave”
The 4 elements of the perfect shave:
1) PREPARE: To soften the beard & protect the skin
2) LATHER UP: For a close & comfortable shave
3) SHAVE: With a good handle & proper technique
4) MOISTURIZE: To soothe, refresh & regenerate the skin
A MAN SHAVES MORE THAN 20,000 TIMES DURING HIS LIFETIME
AND HOW HE SHAVES IS ESSENTIAL TO ATTAINING HEALTHIER, SMOOTHER SKIN

The Art of Shaving brings art and passion to a daily routine.
-The Coachman